DJ Hyde Matheny
Design Director | Senior Art Director
dj@djmatheny.com
www.thepingpongstudio.com
www.linkedin.com/in/djmatheny
competitive player
Art Director with extensive experience in design of strategic marketing communications
in both
online and offline channels for b2b, b2c and non-profit clients; excels in the use
of compelling
design
to communicate smart concepts with measurable results.
- Award-winning online and offline art director
- Effective communicator and collaborator
- Organized and detail-oriented project manager
- Results-oriented strategic thinker
equipment
Adobe Creative Suite CS5: InDesign, Illustrator, Photoshop, Dreamweaver, Flash; XHTML4/ CSS2; Familiarity with Javascript and Actionscript; 3.0; Microsoft Word, Excel, Powerpoint.
professional stats
spring semester 2011
Park University, private institution of higher education
Parkville, MO
Adjunct Professor of Graphic Design
Instructor of an introductory web design class, including instruction in Flash CS5, DreamweaverCS5 and HTML/CSS; instructor of Senior portfolio class.
2009-present
the ping pong studio, freelance design, specializing in print and web design
Kansas City, MO
Principal, Creative Director
Creator and producer of brand identities, marketing collateral, publications,
advertising and websites for advertising agencies, small businesses and non-profits.
- Designer/developer of front-end and manager of back-end development for various sites.
- Designer of award-winning collateral; online and offline publications, direct mail.
2007-2009
GlynnDevins, marketing and advertising leader in the senior living category
Overland Park, KS
Art Director
Creative lead for many award-winning identity, print collateral and advertising campaigns
for national roster of senior living communities; art director for accompanying websites,
interactive CDs, direct mail, signage, photo shoots and photo editing; ensured that all work
was on brand and appropriate to respective constituencies. Created or directed all aspects
of projects, from concept through print production, including art direction of photography—
whether stock or original—to final proofs and press oks.
- As creative lead on numerous projects, raised level of strategic thinking and collaboration between client service and creative, resulting in a more compelling product, prompting record response
- Developed unique look of brand and marketing strategy for many national retirement communities, based on site visits, interviews, market research
- Directed associate art directors and production artists in creating work that is on-brand
- Developed creative renewal programs designed to nurture creatives and foster team cohesion through sharing of work, ideas, inspiration and knowledge
2004-2007
VML, the largest agency in Kansas City, specializing in interactive marketing
Kansas City, MO
Senior Art Director
Creative lead for website designs, blogs and other online and interactive media, as well as offline
marketing collateral, mobile marketing and viral marketing efforts for national clients; lead
Art Director for various other offline branding campaigns, including print, collateral, signage,
direct mail, food photography and lifestyle photography.
- Designed award-winning website redesign and blog for Sprint PictureMail;
worked with creative and production team to ensure consistency of design and functionality - Coordinated large photo shoots for several clients, making final choice of talent,
wardrobe, location, and prop styling; art directed final photography and video shoot,
to create striking, brand-enhancing images for use on website and collateral - Created award-winning website, from site map through design and direction of production,
for Spofford Home, a residential treatment home for disturbed youth
2002-2003
Department of Design, School of Fine Arts, University of Kansas
Lawrence, KS
Adjunct Professor of Graphic Design
Director of an advanced applied seminar designed to resemble an on-campus internship;
instructor of introductory graphic design class and an advanced class on publication design.
2001-2002
NK, (Nicholson Kovac), counted among the top independent full service advertising agencies
in the country, serving national and global brands
Kansas City, MO
Senior Art Director
- Art Director of award-winning print and broadcast advertising brand campaign for
Wellmark BlueCross and BlueShield as well as brand guidelines, brand brochure, exhibit
design; creative lead for award-winning promotional materials for Kansas City Friends of
Alvin Ailey; art director on direct, print and retail promotions for Sprint and other clients. - As art director on tv spot from concept through post-production, raised profile of client
in local market and repositioned brand to meet consumer’s need, as expressed in focus groups. - Created a new elegance for the KC Friends of Alvin Ailey brand through consistently
innovative and elegant use of materials and format and language.
1996-2001
Hallmark Cards, the world’s largest greeting card company
Kansas City, MO
Designer, Everyday Card Studio
- Designer of cards and specialty product for several different product lines, working with
product from initial brainstorm and concept through focus groups and into production. - Key player in defining role of digital designer within the company’s existing workflow.
- Upgraded and improved sales of prominent Nature’s Sketchbook card line
training
Pratt Institute, NYC, NY; Two semesters of graduate work in Graphic Design
ArtCenter College of Design, Pasadena, CA; BFA Graphics/Packaging
University of Wisconsin-Madison; BA Psychology/BS Fine Art
The Center for Business and Technology at Johnson County Community College; Overland Park, KS;
Web Design and Web Development certificates
championships
2011 Addy Awards; Bronze Award; Elmwood Cemetery; collateral design: book
2009 Addy Awards; Bronze Award; The Barrington; newspaper advertising campaign
2009 Addy Awards; Bronze Award; The Legacy at Willow Bend; direct mail
2009 Addy Awards; Bronze Award; The Terraces at Harris Ranch; sales kit
2009 Addy Awards; Bronze Award; Makemie Ridge; brochure
2007 WebAwards; Standard of Excellence; Spofford Home; website design
2007 WebAwards; Standard of Excellence; Sprint Picture MailTM; blog, website redesign
2003 Omni Awards; Silver Award; Alvin Ailey; promotional material
2002 The Telly Awards; Bronze Award; Wellmark BlueCross BlueShield of Iowa; tv spot
2001 Omni Awards; Bronze Award; Ailey II; promotional material
service and return
2010 - present Kansas City Hospice House, volunteer
2009-present Elmwood Cemetery Society, Board of Trustees;
2005-2008 Solace House, Volunteer Facilitator;
2000-2001 AIGA Kansas City Board, Sponsorship Chairperson of the Board;
1998-2004 AIGA, Professional Member
